1 hour 19 minutes | Wednesday, 12 November 2025
With an average of more than 1 billion hours of content watched every single day on YouTube, the platform vastly outperforms traditional television and signifies a huge change in the media landscape.Vikkstar is a part of British YouTube royalty, the Sidemen. I have always been fascinated with the group and how they've managed to build a YouTube empire from constant content creation, crazy ideas and a strategy that works unbelievably well. I was so excited to sit down with Vikkstar and find out more about who he is and his incredible success.We cover:• How the Sidemen were formed• Why Vikkstar felt like an outcast at the start of his YouTube career and how he overcome it• The secrets behind the sidemen's success• The importance of pushing yourself out of your comfort zone to gain success• Making tough decisions in order to change for the better• What happened when fans crashed his weddingHe is truly one of the hardest working people I have ever met. His dedication to success, passion for content and the talents that he brings to the Sidemen, is so impressive.Vikkstar is Great CompanyYou can listen to the Italian Bach episode of the show HERETHE CREDITS Exec Producer: Jemima Rathbone Producer: Helen BurkeEditor: Dan KingVideo: Jake Ji & Josh BennettAudio: Rafi Amsili Social Media: Laura Coughlan Great Company is an original podcast from JamPot Hosted on Acast. See acast.com/privacy for more information.