GSTAAD GUY: INSIDE THE MINDS OF THE ULTRA-RICH
Great Company with Jamie Laing
Wednesday, 17 September 2025 - 59 minutes
Gstaad Guy is a creator I’ve followed for a few years, the anonymous creator who lifts the lid on the 0.01%. He gained fame for impersonating and poking fun at the lavish lifestyle of the ultra-wealthy in luxury ski resorts like Gstaad, created an alter ego, Cousin Colton, to represent the "new money" crowd.The fascinating thing about Gstaad guy is that despite satirising the ultra-wealthy, poking fun at their absurdity, he is loved by billionaires, with a huge concentration of them among his following. I was absolutely fascinated to have him in the studio to find out more…We cover:The madness of Gstaad, the secret billionaire hide out in SwitzerlandThe inspiration behind the character of ConstantineWhy we’re obsessed with wealthThe issues wealthy parents instil in their kidsHow we find happiness and dealing with failureHow he ended up working with luxury brands like Loro Piana and Audemars Piguet This conversation really opened my eyes to how some people live, but how ultimately, regardless of money, we’re all find happiness in connection with others.And I've got a new book coming out, Boys Don't Cry which you can pre-order here: boysdontcry.co.uk If you enjoyed the show, you can also follow us: Instagram- www.instagram.com/greatcompanypodcast TikTok - www.tiktok.com/@greatcompanypodcast And if you've got thoughts, questions and comments, you can email us at: greatcompany@jampotproductions.co.uk THE CREDITS Exec Producer: Jemima Rathbone Assistant Producer: Rhoda Abrokwa Video: Jake Ji & Josh BennettAudio: Rafi Amsili Social Media: Laura Coughlan & Anthony Barter - Great Company is an original podcast from JamPot Hosted on Acast. See acast.com/privacy for more information.
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